The rumors appeared last month, but now the news is already confirmed: singer Lana Del Rey is the face of the autumn campaign of H&M.
After the autumn campaign, we will see Del Rey also appear in the photos for the winter collection. It is the first modellenjob for the singer, who earlier this year signed a contract with Next Model Management.
The campaign also includes a video, which Del Rey a cover of the song Blue Velvet will sing. The video will be launched on 19 September and a short version will be used as commercial.